Brand Identity
AL & CO Beauty is a lash company that prides themselves on creating a unique beauty experience. Their passion lies in building loyal relationships with clients, utilizing pristine products to offer personalized services, and continuously growing in order to exceed expectations: all for clients to experience the difference. I chose a soft color palette and elegant font system to compliment their core values: QUALITY : EXCEPTIONAL EXPERIENCE : PASSIONATE : CLIENT-FOCUSED : RELIABLE : WELCOMING : CONSISTENT : DETAIL ORIENTED : RELATIONSHIP-BASED : LOYAL : BALANCED LIFESTYLE : HONORABLE : COMMITTED : SOLUTION- FOCUSED
Follow Brooke & Kaitlin’s journey on instagram & for a full peek into the brand click here